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	<title>Kelly Manchester &#187; Advertising Industry</title>
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	<link>http://kellymanchester.com</link>
	<description>My Blog</description>
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		<title>Search Engine Optimization Companies &#8211; Why You Need One</title>
		<link>http://kellymanchester.com/search-engine-optimization-companies-why-you-need-one/</link>
		<comments>http://kellymanchester.com/search-engine-optimization-companies-why-you-need-one/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 19:01:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>
		<category><![CDATA[Living With Software]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[remote backup]]></category>
		<category><![CDATA[Search Engine Optimization Companies]]></category>
		<category><![CDATA[Workers Compensation Insurance Quote]]></category>

		<guid isPermaLink="false">http://kellymanchester.com/search-engine-optimization-companies-why-you-need-one/</guid>
		<description><![CDATA[ Search engine optimization companies aim to do one thing &#8211; to bring in more traffic to a website. Traffic to a website is an important aspect in the promotion side of any business enterprise. The following will serve as your basic guidelines in finding the best SEO company &#8211; one that will provide the [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.jvmarketing-unlimited.com/seotips/seo-expert">Search engine optimization companies</a> aim to do one thing &#8211; to bring in more traffic to a website. Traffic to a website is an important aspect in the promotion side of any business enterprise. The following will serve as your basic guidelines in finding the best SEO company &#8211; one that will provide the best services at the least cost.</p>
<p>    Detailed quotes from various companies are a must. Quotes will show you how much you need to spend for what services. This could serve as your deciding tool once you have already compared the fees and services. Keep an eye to same services offered at different prices because these will usually make the difference. This is a potential saving opportunity that could be notably beneficial in the long run.</p>
<p>      Waste no more time. Losing your most important and hardly worked data is never a joke. It isnt just a waste of time, effort, and money to have them all gone, it becomes twice the pain to start from scratch to reconstruct everything. When you have a backup program, you can be sure you can restore your files even if they got lost because of unwanted events. In case you do not have a <a href="http://www.druva.com/phoenix/remote-backup">remote backup</a> software program yet, you can never tell when you will be the next victim of this inevitable situation.</p>
<p>    Olson Duncan&#8217;s owners and management staff are composed of committed professionals. This means that you can have unrestricted choices for your insurance plans since they operate independently. They offer you the best value for your insurance needs by accessing those particular insurance companies that offer the ideal combination of coverage, price and service. With their unique affiliation through the ISU International network, they bring together the market clout of the 6th largest U.S. Insurance Broker. To name just a few of many benefits the company can give you: you are able to deal with expert insurance agents from more than a hundred ISU agencies all over the world, you get a link to over 300 reputable insurance companies, and you get to minimize loss risk because of the ISU resources available to cover your insurance. What more can you ask for? This is simply the perfect package you can ever have &#8211; a personalized service from an independently operated company plus the power and stability of a reliable organization. <a href="http://www.olsonduncan.com/business-84-workers_compensation.php">Workers Compensation Insurance Quote</a></p>
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		<title>Inground Trampoline, Prepaid Program, Cheap Car Rentals</title>
		<link>http://kellymanchester.com/inground-trampoline-prepaid-program-cheap-car-rentals/</link>
		<comments>http://kellymanchester.com/inground-trampoline-prepaid-program-cheap-car-rentals/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 21:45:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>
		<category><![CDATA[Entertainment Web]]></category>
		<category><![CDATA[Travel Center]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automobile rental]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[inground]]></category>
		<category><![CDATA[inground trampolines]]></category>
		<category><![CDATA[prepaid]]></category>
		<category><![CDATA[prepaid program]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[rental]]></category>
		<category><![CDATA[trampolines]]></category>

		<guid isPermaLink="false">http://kellymanchester.com/inground-trampoline-prepaid-program-cheap-car-rentals/</guid>
		<description><![CDATA[Cheap Car RentalsCar rental quotes which happen to be too big might make your trip go sour in a tick. You actually don&#8217;t need to pay heavy car rental charges for anyone who is just prepared to perform a little pre-planning prior to when your journey becomes underway. Via thinking ahead, then you will be [...]]]></description>
			<content:encoded><![CDATA[<p><b>Cheap Car Rentals</b><br /><a href="http://www.travelocity.com/Car-Rentals">Car rental</a> quotes which happen to be too big might make your trip go sour in a tick. You actually don&#8217;t need to pay heavy car rental charges for anyone who is just prepared to perform a little pre-planning prior to when your journey becomes underway. Via thinking ahead, then you will be able to be certain that the particular car you prefer will likely be on the market and if you make use of the internet to help you out, you can use it a step further and make certain the car rental costs are economical for your needs on top of that. It is because of the fact that there are now websites designed to browse a enormous inventory with all the chief car rental organizations to aid you and discover the finest deal achieveable. What this means is you can waste less of your energy looking to purchase a car rental and not spend as much of your personal dollars at the same time.</p>
<p><b>Prepaid Program</b><br />A great way that you can certainly improve your client retention is as simple as having a business to help you along with prepaid program. By making use of <a href="http://www.parago.com/">prepaid program</a> you will be giving your customers one more valid reason to apply your goods along with expert services with the prospect of course to usher in more money. Everyone loves to get rewarded for their efforts and your clients are no different. Even though effort they expended is solely to make use of your business, there is nothing wrong with offering them a reward for doing this. This can be made simpler when you employ a skilled company to deal with every one of your prepaid program requirements.
<p><b>Inground Trampolines</b><br /><a href="http://hiddentrampolines.com/">Inground trampolines</a> are definitely the ultimate solution for virtually every mother or father as well as thrilling for any child. Children absolutely love inground trampolines, however , using a conventional one will mean exposing your kids to all the varieties of possible incidents. Making use of a special trampoline the main playing region can be secured at ground level so that it is nearly impossible to have a big incident to take place and making accidental falls become a thing of history. Locating a customized trampoline is the greatest trampoline compromise that you can possibly find and will let your kids to have a great physical activity in the open air while at the same time making it possible for yourself to possess complete security.</p>
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		<title>Presenting a Revealing Tale about the Enlargement of SEO Knowledge and Link Builders</title>
		<link>http://kellymanchester.com/presenting-a-revealing-tale-about-the-enlargement-of-seo-knowledge-and-link-builders/</link>
		<comments>http://kellymanchester.com/presenting-a-revealing-tale-about-the-enlargement-of-seo-knowledge-and-link-builders/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 12:30:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[Web Of SEO]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[website promotion]]></category>

		<guid isPermaLink="false">http://kellymanchester.com/presenting-a-revealing-tale-about-the-enlargement-of-seo-knowledge-and-link-builders/</guid>
		<description><![CDATA[Search marketing is rapidly becoming an important commerce.  As more optimizers dive into this industry, even more untrustworthy information is being promoted.  Even colleges cannot be relied upon to share credible guidelines with respect SEM.]]></description>
			<content:encoded><![CDATA[<p><img src="http://img146.imageshack.us/img146/5008/affiliatemarketinggo8.jpg" width="300" align="Left" style="margin:10px" alt="SEO manages to be mature despite bad practices. Qualified SEO specialists abjure notorious marketing claims."  title="SEO manages to be mature despite bad practices. Qualified SEO specialists abjure notorious marketing claims." />SEO marketing offers incredible results in promoting Websites on the modern Internet.  Major search engines acknowledge over 1,000 million sessions every week.  Websearch companies suggest that on a monthly basis in the neighborhood of 20% to 25% of the search expressions their end users search on have not previously been logged before.  According to data you often find out from free Web analytics Websites like Quantcast and Compete, Google generates maybe three quarters out of monthly visitors to popular search engines in North America.  This massive dominance by a single Websearch competitor certainly has affected preferences for years.</p>
<p>Some pundits distribute assorted books about search engine marketing across the Web.  A Majority of such resources are undoubtedly unreliable.  Shockingly, more than one of the untrustworthy <a href="http://www.webadmin.ufl.edu/resources/tutorials/optimization/">SEM write-ups</a> have been distributed on academic Web sites.  Coming from an era years ago, an unbelievable number of the guides and tutorials have become obsolete; in a few examples, they seem to promote Web spam techniques which in some opinions are for all practical purposes sure to make a site censured in today&#8217;s Web environment.</p>
<p>More and more state and national organizations presently <a href="http://www.usa.gov/webcontent/technology/search/optimization.shtml">use search engine marketing</a>.  They sometimes offer seminars about search marketing to similar government offices or they sometimes hire their own SEO marketing specialists.  Those government search engine marketing specialists are tasked with ensuring that bureau Web sites are visible in search results.  It&#8217;s quite impressive to see just how common knowledge of search marketing presently is in spite of the SEO industry&#8217;s incapacity to implement scientific and professional models.</p>
<p>A lack of authoritative principles impairs innumerable search results management procedures.  Badly done trials, illogical correlations, and scandalous marketing claims have guaranteed that search optimization has gained a mediocre reputation from engineers and executives together.  The press at intervals request search marketers to talk about sensational of unethical practices by unscrupulous SEOs.</p>
<p>Reliable search engine marketing requires the construction of two things: interesting Web content and thoughtful Web links associated with such content.  Even though a majority of people find ways to contrive the copy they design, the mass of Websites are challenged to earn the productive links they seek.  A couple of types of businesses have been formed to address the clamor for links.  Unethical hawkers peddle blog comment spamming services or software.  High-principled link providing contractors match these miscreants for customers.  Superior <a href="http://seo.xenite.org/links/">backlinks</a> providers observe strict performance standards.</p>
<p>Acquiring links is merely a minor function of search optimization.  Some additional principal functions of search results management include search term study, vertical analysis, and customer communications.  Professional reporting enables you to understand the take on your investment.  Reliable search engine marketing only validates itself by  return on investment.  Be careful what search engine optimization guidance you accept.  The more unbelievable the marketing assertions a firm makes, the chances are poor they give authentical SEO advice.</p>
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		<title>Niche Market</title>
		<link>http://kellymanchester.com/niche-market/</link>
		<comments>http://kellymanchester.com/niche-market/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 05:08:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>

		<guid isPermaLink="false">http://kellymanchester.com/niche-market/</guid>
		<description><![CDATA[A niche market is a congregate of potential customers who share characteristics that
Make them knowledgeable to a particular product or service. Marketing niche strategy looks at this distinct property which might be no more elaborate than a very simple need: For example refrigerator magnets, necklaces or wedding flowers. Therefore marketing niche strategy is a way [...]]]></description>
			<content:encoded><![CDATA[<p>A niche market is a congregate of potential customers who share characteristics that</p>
<p>Make them knowledgeable to a particular product or service. Marketing niche strategy looks at this distinct property which might be no more elaborate than a very simple need: For example refrigerator magnets, necklaces or wedding flowers. Therefore marketing niche strategy is a way to convert a possible fragment of the market into a niche.</p>
<p>Launching a product into a niche market is far cheaper than launching a mass-market product. Potential clients are easier to identify and to reach. Niche markets often develop as a segment of mass markets (the market for historical cars and left handed oven mits, and mass marketed manufacturers choose to promote niche products as well. Chevrolet for example manufacturers the Camero SS, a niche vehicle that sells in extremely limited quantities to loyal motor fanatic. Dodge produces the Viper, and Plymouth the Prowler.</p>
<p>With the order reversed, what are projected to be the niche markets every now and then develop into mass markets. When Apple introduced the personal computer in the early 80s, we did not expect it to happen to become a mass market product. Out of the massmarket for personal computers there ultimately arrived a number of niches such as educational PC&#8217;s.</p>
<p>The upset with niche markets that do not spin mass markets is that they soon reach their boundries. A niche, which can be so beneficial in getting the product off the ground, can soon become a limitation.  The manufacturer has to find an extra niche product or an alternative market in which to sell their existing product.</p>
<p>The web has features that make it optimal for niche marketing. Through emailing lists and forums it gathers electronically in one place exactly these groups of consumers with parallel interests that are a niche markers desire. Mailing list and forums focus on certain topics. In each discussion group there can be as many as 10,000 regular readers with special interest in that topic. And there are discussion groups about coin/stampcollecting, racing, cycling etc almost anything you can think of.</p>
]]></content:encoded>
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		<title>Hello Northwest Scheme a Boon for Foreign Businesses</title>
		<link>http://kellymanchester.com/hello-northwest-scheme-a-boon-for-foreign-businesses/</link>
		<comments>http://kellymanchester.com/hello-northwest-scheme-a-boon-for-foreign-businesses/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 10:25:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[The World Of Real Estate]]></category>
		<category><![CDATA[desk hire]]></category>
		<category><![CDATA[desk space]]></category>
		<category><![CDATA[flexible office space]]></category>
		<category><![CDATA[hot desk]]></category>
		<category><![CDATA[hotdesking]]></category>
		<category><![CDATA[office rental]]></category>
		<category><![CDATA[offices to let]]></category>
		<category><![CDATA[offices to rent]]></category>
		<category><![CDATA[shared office]]></category>
		<category><![CDATA[virtual office]]></category>

		<guid isPermaLink="false">http://kellymanchester.com/hello-northwest-scheme-a-boon-for-foreign-businesses/</guid>
		<description><![CDATA[   

  
 
Foreign businesses interested in the Northwest region are being given the offer of their lifetime. The Northwest Regional Development Agency (NWDA) has started a plan called &#8216;Hello Northwest&#8217; under which it will provide one year of free office service to foreign businessmen. NWDA has been supported by similar agencies [...]]]></description>
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<p class="MsoNormal">Foreign businesses interested in the Northwest region are being given the offer of their lifetime. The Northwest Regional Development Agency (NWDA) has started a plan called &#8216;Hello Northwest&#8217; under which it will provide one year of free office service to foreign businessmen. NWDA has been supported by similar agencies in the <st1:city w:st="on">Manchester</st1:city> and <st1:place w:st="on">Liverpool</st1:place> regions in its efforts. The office service will be provided by well known companies like Avanta, Orega and Bruntwood. </p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Each company will be offered one desk space with all relevant services free for one year in different place throughout <st1:city w:st="on">Manchester</st1:city>, Liverpool, <st1:place w:st="on">Stockport</st1:place> and other areas. The companies will also be given advices and help for their business schemes.</p>
<p class="MsoNormal"><span style=""> </span></p>
<p class="MsoNormal">This offer allows companies to check the market condition of an area without investing too much money in setting up an operation. According to Steven Broomhead of <a href="http://www.nwda.co.uk/">NWDA</a>, the scheme has already become quite popular with foreign investors. He stated as an example that German company P3 has just started its new office at Daresbury Science and Innovation Campus in Cheshire under the scheme. </p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">This interest from outside businesses has made all the supporters of the project really happy. The executive officers of TMP and MIDAS said that the project will bring more business to the region, thus leading to jobs and fast economic growth of the Northwest region. If the market conditions are good, even after the one year of free office service is over, the businesses will stay in the region. </p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">For information on available desk space schemes in the NorthWest and in any UK location, click on the dedicated website<a href="http://www.deskspacegenie.co.uk/"> Desk Space Genie</a> for constantly updated office space rental availability.</p>
<p class="MsoNormal"><o:p> </o:p></p>
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		<title>Liverpool Skyline May Undergo Major Change in the Near Future</title>
		<link>http://kellymanchester.com/liverpool-skyline-may-undergo-major-change-in-the-near-future/</link>
		<comments>http://kellymanchester.com/liverpool-skyline-may-undergo-major-change-in-the-near-future/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:15:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[The World Of Real Estate]]></category>
		<category><![CDATA[desk hire]]></category>
		<category><![CDATA[desk space]]></category>
		<category><![CDATA[flexible office space]]></category>
		<category><![CDATA[hot desk]]></category>
		<category><![CDATA[hotdesking]]></category>
		<category><![CDATA[office rental]]></category>
		<category><![CDATA[offices to let]]></category>
		<category><![CDATA[offices to rent]]></category>
		<category><![CDATA[shared office]]></category>
		<category><![CDATA[virtual office]]></category>

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		<description><![CDATA[
  
   
Richmont Properties and Y1 have joined hands to create the tallest tower outside of London, at Liverpool. The area demarcated for this construction happens to be the erstwhile location of the King Edwards Pub on the cross road between King Edwards Street and Leeds   Street. The new skyscraper [...]]]></description>
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<p class="MsoNormal">Richmont Properties and Y1 have joined hands to create the tallest tower outside of <st1:city w:st="on">London</st1:city>, at <st1:place w:st="on">Liverpool</st1:place>. The area demarcated for this construction happens to be the erstwhile location of the King Edwards Pub on the cross road between King Edwards Street and <st1:street w:st="on"><st1:address w:st="on">Leeds   Street</st1:address></st1:street>. The new skyscraper designed and to be constructed by Richmont Properties is to be called <st1:place w:st="on"><st1:placename w:st="on">King</st1:placename> <st1:placename w:st="on">Edwards</st1:placename>  <st1:placename w:st="on">Tower</st1:placename></st1:place>.</p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The <st1:place w:st="on"><st1:placename w:st="on">King</st1:placename>  <st1:placename w:st="on">Edwards</st1:placename> <st1:placename w:st="on">Tower</st1:placename></st1:place> will offer <a href="http://www.deskspacegenie.co.uk/">desk space</a> for commercial or office purposes, residential area as well as space allocated for leisure and fun activities. The initial plans for the tower were drawn up two years ago and proposed the construction of two towers, but were rejected, mainly due to the opposition by a local landholder, Peel, and CABE, which is a regulatory body of the government. </p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">If the current plans are approved then the developer will create a single building, consisting of 54 storeys and rising to nearly 165m in height, thereby making it the tallest tower in the region. This tower, when created will be taller than the Lumiere in Leeds as well as the <st1:placename w:st="on">Piccadilly</st1:placename> <st1:placetype w:st="on">Tower</st1:placetype> in <st1:city w:st="on">Manchester</st1:city>, which are the two current tallest towers in the area outside <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city>.</p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Richmont Properties expects the cost of construction of the tower to be around &#163;130m and has obtained the necessary finances to complete the construction. The current plans of the tower allow for 25,000 sq ft to be allocated for <a href="http://www.liverpool.gov.uk/Business/Economic_development/Area_or_site_specific_regeneration/Commercial_district/index.asp">office space</a>, 7,500 sq ft of retail space and the construction of 412. The plans also contain designs for a restaurant and bar, both of which will be constructed on the rooftop, enabling patrons to view the skyline of <st1:place w:st="on">Liverpool</st1:place>. </p>
<p>     <span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;;"><br style="page-break-before: always;" clear="all" /> </span> </p>
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		<title>Many Happy Returns-Returning Holiday Gifts, Without Grief</title>
		<link>http://kellymanchester.com/many-happy-returns-returning-holiday-gifts-without-grief/</link>
		<comments>http://kellymanchester.com/many-happy-returns-returning-holiday-gifts-without-grief/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 17:54:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>

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		<description><![CDATA[TIMING IS EVERYTHING
 1.	Never return a gift on the 26th of December. There&#8217;s no flexibility when the return line is a mile long.
 2.	Try to return gifts between ten in the morning and noon. Stores are slower then and employees won&#8217;t see your return as interfering with their commission.
BE AN ALLY
 1.	If you have the [...]]]></description>
			<content:encoded><![CDATA[<p>TIMING IS EVERYTHING<br />
 <br />1.	Never return a gift on the 26th of December. There&#8217;s no flexibility when the return line is a mile long.<br />
 <br />2.	Try to return gifts between ten in the morning and noon. Stores are slower then and employees won&#8217;t see your return as interfering with their commission.</p>
<p>BE AN ALLY<br />
 <br />1.	If you have the receipt, bring it.<br />
 <br />2.	If you do not have the receipt &#8211; Walk to the register and ask the clerk to hold the item while you look for something to exchange. Do not mention that you don&#8217;t have the receipt, unless you&#8217;re asked. It is easier for the clerk to be accommodating if you have already chosen an item to exchange.<br />
 <br />3.	Make sure the gift looks well cared for. Bring it wrapped in tissue and if possible in the store&#8217;s bag (avoid using a competitor&#8217;s bag if possible).<br />
 <br />4.	Ask, do not demand a solution. &#8220;What can we do so that we&#8217;re both happy?&#8221; is the right question. If they can&#8217;t help, the next question is &#8220;Who could help us resolve this?&#8221;</p>
<p>SPECIAL CIRCUMSTANCES<br />
 If the store does not have any good option for exchange, explain why without demeaning their merchandise. &#8220;You have such beautiful things&#8230;unfortunately none of the children in our home are in your size range.&#8221;<br />
 Then suggest solutions:<br />
 <br />1.	&#8220;Do you have a sister store where I could use the credit?&#8221;<br />
 <br />2.	&#8220;Could I get a gift certificate for someone else?&#8221;<br />
 <br />3.	&#8220;Would it be possible to call another store and get my size?&#8221;*<br />
 <br />*You want to enlist the employee, not alienate them.</p>
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<p>Chicago, IL- As a writer and editor for print publications and television, Jillian Hurley has spent the majority of her career focused on consumer based beauty needs. A special fascination with cosmetic advances was peaked while doing stories on Plastic Surgery and innovations in skincare pharmaceuticals.<br />
 Hurley launched <a href="http://www.AmericanBeautyAdvisor.com" rel="nofollow">www.AmericanBeautyAdvisor.com</a></a/>, after a twenty-year career in the beauty and fashion industry, working for and consulting with companies such as ABC television, Glamour Magazine, Cosmopolitan, Sports Illustrated, The Oprah Winfrey Show and Live with Regis and Kathy Lee. AmericanBeautyAdvisor.com is an up-to-the-minute beauty advice and reporting website with a panel of advisors from beauty, fashion, fitness and medical professions.<br />
 A brief stint as a model in the early 1980&#8217;s, proved to Hurley that behind the scenes is where she wanted to be and she learned about beauty maintenance from such celebrities as Christina Ferrari, Mary Hart, Marg Helgenberg and Kathy Ireland while<br />
 working backstage at fashion and beauty events.</p>
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		<title>4 Tips for Advertising in a Website Directory</title>
		<link>http://kellymanchester.com/4-tips-for-advertising-in-a-website-directory/</link>
		<comments>http://kellymanchester.com/4-tips-for-advertising-in-a-website-directory/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 23:25:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising Industry]]></category>

		<guid isPermaLink="false">http://kellymanchester.com/4-tips-for-advertising-in-a-website-directory/</guid>
		<description><![CDATA[Promoting a Website through Directories has many significant advantages over other forms of promotion. First, Directories group similar Websites together under specific Categories. This is important for illustrating similarities between a newly developed Website and existing, &#8220;Authority Websites&#8221;. Additionally, most Directory indexes, or Sub-categories, become highly focused on a topic. Focus occurs from two unique [...]]]></description>
			<content:encoded><![CDATA[<p>Promoting a Website through Directories has many significant advantages over other forms of promotion. First, Directories group similar Websites together under specific Categories. This is important for illustrating similarities between a newly developed Website and existing, &#8220;Authority Websites&#8221;. Additionally, most Directory indexes, or Sub-categories, become highly focused on a topic. Focus occurs from two unique aspects; anchor text leading to each specific topic and Titles&#8217; and Descriptions&#8217; for the Websites displayed. This is believed to greatly improve Search Engine recognition and help deliver relevant traffic. In addition, some quality directories can deliver traffic directly. Because of these factors, paying a review for inclusion fee in a Directory could be the wisest long-term choice for spending advertising dollars.</p>
<p><b>Types of Directories, Broad and Niche</b></p>
<p>Before launching a Directory Advertising campaign, there is an important element one should understand, &#8220;Not all Directories are the same&#8221;. While some Directories offer a broad index of topics, others are focused or concise. Directories that are focused or concise are typically referred to as, &#8220;Niche Directories&#8221;. If a Niche Directory can be found, relevant to a Website being promoted, they will generally offer greater value as they better demonstrate the premise of listings. To help illustrate, a broad Directory may offer a general, &#8220;Automotive Shopping Category&#8221;. In contrast, a Niche Directory could extend further by including specific indexes for various Automotive Makes and Models. However, we should not exclude broad directories. Two of the most popular directories on the Internet, DMOZ and Yahoo, are very broad but deliver incredible results.</p>
<p><b>Avoid Directories that Implement Masking</b></p>
<p>There are numerous Directories that monitor outgoing and incoming traffic. This is done by masking links. Rather then providing a direct links to convey users, they are first transferred to a, &#8220;Script,&#8221; that counts the click, then transported to the Website they wish to visit. Incoming Links are tracked in a similar manner. Why is this bad? First, the script which counts the click and redirects the user causes a time delay. This is not something people enjoy when surfing the Internet. Additionally, if the script has an error, the Website they are trying to visit appears to have problems. This creates a negative impression of the domain and Site Title, for the surfer. Last, some search engines are not able to follow the links. They appear to be a dead-end when not loaded in a Web Browser. Because of this, no recognition is passed to the Websites that are listed.</p>
<p><b>Suggesting the Website to a relevant Category</b></p>
<p>In most cases, Developers will find they need to locate a relevant category before submitting the Website to a given Directory. To make this task easy, clear the mind and seek the categories containing links to the most closely related Websites. Avoid placing extreme emphasis on personal consideration of the category title. Personal consideration could be very different from the evaluators. In addition, being listed along with like Websites will produce the greatest overall benefits. Moreover, this will help ensure the Website is accepted into the category and time is not wasted.</p>
<p><b>Writing Titles and Descriptions</b></p>
<p>Most Directories demonstrate clear verbiage instructing developers to provide an Objective title and/or description. When writing the title and description, bare in mind, this is not a classified ad. If the title or description begins to sound like an ad, it&#8217;s decreasing the odds of being accepted. Read the description out loud before submitting it for review. If it sounds like an advertisement, reword the description.</p>
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<p>Michael Medeiros is the founder of Mjmls.com. Sharing tips and research on Internet Promotion is something he enjoys doing in his spare time.<br />
 <a href="http://links.mjmls.com" rel="nofollow">http://links.mjmls.com</a></p>
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